MODULAR | SEASONAL SHOW BRANDING

CBS Sports: The Phil Simms All-Iron Show

CONCEPT | BRANDING | LOGO DESIGN AND 3D FABRICATION PLANS | CREATIVE DIRECTION | DESIGN | VFX

For the Super Bowl Edition of the Phil Simms’ All-Iron Show, Bombastic was commissioned to create the branding package and design a new award Phil would give to his ‘team.’ Once the ‘Iron’ award was fabricated, the main title travelled through a fictional factory dedicated to forging the awards from molten football shaped metal. The sign on the front of the factory could be modified for the specific edition and commercial sponsor logo banners can hang on the side of the building. The logo for the show was designed as a separate element that could be customized for different editions and sent to the fabricator without the need to alter the larger section of the award.

system components:

EVENT MAIN TITLE | SPONSORED AWARD HEADERS | IN-SHOW MONITOR LOOPS | AIRING GRAPHIC PACKAGE & IN-SHOW SEGMENT GRAPHIC PACKAGES INCLUDING: LOGO IDS + LOWER THIRD BARS + BUG + TRANSITIONS | STYLE GUIDE | PRINT + WEB ASSETS

Main title