LIVE CONCERT BROADCAST BRANDING

VH1 ROCK HONORS: THE WHO ON-AIR PROMOTION | BROADCAST | IN-CONCERT BRAND IMAGE

CO-AUTHORED CONCEPT | CREATIVE DIRECTION | SHATTERED LOGO VERSION | LIVE ACTION | DESIGN | EDITORIAL | VFX

Elegant Destruction was the theme of the brand image for The Who Rock Honors concert event. Over a span of a four day Phantom Camera shoot, we blew up 7 Epiphone guitars, 3 foot drumsticks and full sized amps to name a few. The main titles captured the dichotomy of The Who’s elegantly orchestrated music contrasted with their explosive sound and personalities. Logo development was a combined effort between VH1 & Bombastic. The final version was developed by vh1 with the shattered effect as Bombastic’s contribution.

system components:

CONCERT OPENING MAIN TITLE | PROMO SPOT | TEASER SPOTS | IN-CONCERT MONITOR GRAPHICS | SCREEN LOOPS | AIRING GRAPHIC PACKAGE & IN-CONCERT SEGMENT GRAPHIC PACKAGES INCLUDING LOGO IDS + LOWER THIRD BARS + BUG + TRANSITIONS | STYLE GUIDE | PRINT + WEB ASSETS

Rock Honors montage