FRANCHISE DEVELOPMENT AND BRANDING
JetBlue Features & JetBlue Plus Brand Image
STRATEGY | NAMING | CONCEPT | CREATIVE DIRECTION | EDITORIAL | VFX
The project, “JetBlue Features” is a customizable, animated in-flight presentation package showcasing first-run, pay-per-view movie offerings from major Hollywood studios, New York Times’s content channel and added value point-of-purchase offerings. The Creative Platform is based on the tail fin patterns of the planes, transformed into topographical regions on JetBlue’s flight paths such as mountains, buildings, farms and airports. JetBlue Features logo + Plus TV logo currently used on multiple platforms including jetBlue’s phone app, website, jetBlueExperience site and seat back print brochures.
MOVIE OPENS | JETBLUE FEATURES CHANNEL IDS | INSTRUCTIONAL VIDEO | IMMIGRATION VIDEO | PLUSTV IDS | SOUND & MUSIC DESIGN (THROUGH PARTNER AUDIO HOUSE) | ‘ROADBLOCK’ WELCOME VIDEO (INTEGRATED INTO JWT SEASONAL CAMPAIGN ESTHETIC) | COUNTDOWN TICKER & MONTHLY MOVIE UPDATES